People don’t go to websites looking for videos or whitepapers. Navigation labels such as “videos,” “photos” and “white papers” tell visitors the format of the content, but not the topic. Avoid making a “services” page unless it links to other, search optimized pages for each service.įor more info, read how to make a sitemap. A search optimized website has a page for each service, each product, each team member and topic. This is why your website architecture, not just the navigation, is key for SEO. No one is searching for “products” or “services,” so these labels don’t help your rankings. Every page on your website has a chance of ranking, as long as it’s focused on a topic, on a keyphrase. That’s because it’s not focusing on one topic. If you have one page listing all of your services, it will never rank. Warning! Avoid labels such as “services” and “solutions.” Use labels that use top-of-mind phrases for visitors and popular keyphrases. Use your main navigation as a place to start telling people and search engines about what you do. When it lists your main products or services, it will be obvious, at a glance, what your company does up front, so they’ll know they’re in the right place. Your navigation bar is visually prominent, so it communicates instantly. Descriptive labels in your navigation are good for visitors.Since your navigation appears on every page, the descriptive label shows Google that you are truly about that topic. The navigation bar is a key place to indicate relevance to search engines. Descriptive labels in your navigation are good for search engines.Here’s where SEO and conversions come in. Neither does “Products,” “Services” or “Solutions.” Descriptive navigation that uses keyphrases is better for two reasons. “What we do” doesn’t actually say what you do. These are design ideas and tips along with examples of what to do (and what not to do) with your website’s menu. Here is a video and checklist for website navigation best practices.
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